This is an image used for the Bridgestone advertising campaign 2006.
The concept Idea was to create a Sport-Luxury Underground loaders truck, on a free background, after we insert some dirt on the textute and the 3D man to give the right proportion of the truck.
The truck is based on a sketches from Client Agency (The Satisfaction www.thesatisfaction.com), The Truck and the Man are made in 3DSMAX, rendered with Brazil and post processed in Combustion, all the texture are made in Photoshop.
Client:The Satisfaction - Bridgestone